AI is crawling your site right now. The question is whether you're telling it what to do — or letting it decide for itself. Here's how robots.txt and llms.txt give you back control.
Learn moreBefore you write another word, look at what you've already got. A content audit is the fastest way to find underperforming pages with real potential — and fix them before your competitors do.
Learn moreGoogle's quality guidelines revolve around four criteria: Experience, Expertise, Authoritativeness, and Trustworthiness. Here's what E-E-A-T actually means, why it matters more than ever, and how to build it into your content.
Learn moreIf your blog feels like a collection of random posts rather than a coherent strategy, you need content clusters. Here is how they work, why they matter for SEO, and how to build one that actually drives results.
AI-powered search engines do not just rank content. They select it, summarise it, and present it as fact. Here is the tactical playbook for making sure it is your content they are quoting.
You are publishing consistently. Traffic is respectable. But the leads are not coming. Sound familiar? Here are the five most common reasons content fails to convert and exactly how to fix each one.
The best content speaks to two audiences at once: the human reader ready to act, and the algorithm deciding whether to show it. Here is how to master both - and why it matters for your bottom line.
Getting traffic is easy. Getting the right traffic is an art. Learn how a smart content strategy brings qualified visitors to your door and turns them into loyal customers.
Search engine optimisation alone is no longer enough. Discover how Generative Engine Optimisation (GEO) is reshaping how brands attract traffic and how Content Gurus helps you win in both arenas.